By Daily Review Online
Spotify has announced plans to label artificial intelligence-generated artists and exclude their music from the platform’s curated playlists and recommendations.
Beginning in mid-September, users will see an AI Persona badge on profiles that do not represent real human artists. Spotify said music from such accounts will be removed from its editorial and algorithmic recommendations.
However, users may continue to encounter AI Persona artists in their personalised recommendations if they already follow or listen to artists in the category.
Spotify said the move was prompted by concerns from listeners who felt misled when artist profiles appeared to represent real people but were later revealed to be AI-generated.
“Listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated,” the company said.
The streaming giant said creators behind AI-generated accounts would be given the opportunity to voluntarily disclose their status before the labels are introduced. It will also establish an appeals process for artists who believe they have been incorrectly tagged.
Spotify added that users would be able to report accounts they suspect are AI-generated for review.
The company said its goal was to remain “the most transparent and trustworthy place to listen to music”, adding that its programming was focused on supporting authentic artists building careers in the music industry.
The AI Persona label will not apply to human musicians who use AI as part of their creative process. Spotify said such artists can instead use its AI Credits feature to inform listeners about how artificial intelligence was used in creating their music.
The move comes amid growing debate within the music industry over the impact of AI on creativity and the future of human artists.
Queen guitarist Brian May has criticised the rapid development of AI, questioning whether humanity actually needs the technology and warning about its potential consequences.
Dance music producer Nia Archives also recently told the Press Association that she believed AI-generated music “won’t last”.
However, not all artists oppose the technology. In May, 4 Non Blondes singer Linda Perry urged artists to “embrace” AI while accepting the special international award at the 2026 Ivor Novello Awards.
Spotify said its approach would continue to evolve as the AI-driven music landscape changes and as it receives feedback from artists, listeners and industry partners.Two headline suggestions: