Cristiano Ronaldo has broken YouTube records with the launch of his own official channel on the platform.
The channel launched on Wednesday, August 21 and broke records for the most subscribers gained in an hour and reached a million subscribers in just 90 minutes.
At the time of writing the channel has 7m subscribers after just a few hours and it is set to continue rapid growth rate.
The Al Nassr and Portugal footballer announced the channel launch on Instagram, where he is the most followed person in the world, saying: “The wait is over 👀🎬 My YouTube channel is finally here! SIUUUbscribe and join me on this new journey”.
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A post shared by Cristiano Ronaldo (@cristiano)
The channel, called UR Cristiano, has already posted 18 videos, many of which have already clocked up more than a million views and include football chat, the former Real Madrid star’s views on sporting icons and family life in Saudi Arabia.
In a sign of things to come for the commercial appeal of the YouTube venture, one video shows Cristiano Ronaldo showcasing major tourism attractions in Saudi Arabia.
A video titled “This is how I felt when I discovered paradise … The Red Sea Project, Saudi” the sport and social media icon shares exclusive footage of the emerging development.
In the video, Cristiano Ronaldo said: “In my life I travel all over the world. I want to talk about Red Sea. I can’t go anywhere on the planet where nobody recognises me. This is impossible.
“If I have to mention one romantic place to be with my whole family I would say we enjoy so much it is Red Sea and I would recommend all the world to visit that amazing, amazing place.”