By Patrick Onuoha
Following the successful conclusion of the Hollandia Yoghurt ‘Colours of Goodness’ social media promo, lucky winners have been rewarded with mouthwatering prizes. Entries poured in from excited consumers eager to participate and emerge winners in the contest which was unveiled by Chi Limited as part of efforts to engage with loyal consumers of the brand on the digital landscape
At the prize presentation ceremony held recently, several prizes including Smart Phones, Tablets and Packs of refreshing and nourishing Hollandia Yoghurt were handed over to winners of the social media contest promo. A cross section of satisfied participants who expressed their views on the promo said the gifts are a bonus to the tasty goodness that they get from Hollandia Yoghurt which nourish them inside and out. It would be recalled that only recently Hollandia Yoghurt redesigned its packaging to wear a trendy and modern look that better communicates consumer benefits on the pack.
One of the lucky winners who smiled home with a Samsung Galaxy Smartphone, Victoria Damilola Thomas, was full of gratitude to the management of Chi Limited for the promo. “I am excited to know that I am now a proud owner of a Samsung Galaxy Smartphone courtesy of Chi Limited. The Hollandia Yoghurt ‘Colour of Goodness’ contest has made me feel the goodness within and gave me an opportunity to flaunt it outside.” she stated
The promo required consumers to like the Hollandia Yoghurt Facebook page and follow the brand’s Instagram and Twitter handle. They were encouraged to post creative photos of themselves with three packs of the new Hollandia Yoghurt using the hashtag ‘#Coloursofgoodness’. Entries were then made on the social media platforms. From the submissions, final entries were selected and posted to the Hollandia Yoghurt Social media handles with winners emerging from the overall number of likes on their entries across all social media platforms.
According to Head of Marketing, Probal Bhattacharya Chi Limited, “the Hollandia Yoghurt ‘Colours of Goodness’ social media contest is our way of creating a platform for millions of our consumers to showcase their ingenuity and get rewarded for doing so. For consumers who are eager to feel the goodness of Hollandia Yoghurt within and also flaunt the brand’s goodness outside, the Hollandia Yoghurt ‘Colours of Goodness’ Contest provides the best opportunity”.