By Our Reporter
Afrobeats icon Tiwa Savage has underscored the importance of artists cultivating strong connections with their fans to ensure long-term success.
In a recent appearance on the Shopping The Sneakers podcast, Savage explained that building a meaningful bond with fans allows artists to extend beyond their music and become a vital part of their audience’s daily lives.
She pointed to peers like Wizkid, Davido, and Burna Boy as prime examples of artists who have mastered the art of fostering loyal fanbases. According to Savage, this deep fan connection helps maintain their relevance, even in the absence of new music releases.
Savage stressed that a dedicated fanbase is crucial for an artist’s longevity and sustained success in the industry. She emphasized that being relatable, maintaining a strong personal brand, and connecting with fans on a genuine level are key to achieving this.
“It’s not just about the music; it’s about your fanbase and your brand. You have to think about your image, your fashion, and how relatable you are. Many artists focus only on putting out music but fail to connect with their audience.
“If you look at Wizkid, Davido, and Burna Boy, they’ve built real relationships with their fans. People love their lifestyles. Whether they’re dropping a new song or not, they stay part of the conversation. So, building a loyal fanbase is essential. You’re only as strong as the community you create,” she said.